Illinois • Opening Soon
ABOUT BIY PURSE LOUNGE
BIY Purse Lounge is a luxury purse customization experience where fashion, creativity, and self-expression come together. This is not your average craft activity. This is a curated, stylish, photo-worthy experience built for people who want to create something that actually feels like them.
The Meaning
This Ain’t DIY. It’s BIY.
Bag it yourself.BIY stands for Bag It Yourself — a creative experience where guests design and personalize their own purse in a luxury lounge setting. From colors and charms to custom details and the final bag reveal, every guest leaves with more than a purse.
They leave with a statement piece, a memory, and the kind of “I made this” confidence that hits different. It is creativity with polish, personality, and a little main-character energy.
Our Story
Built for Style, Creativity, and Moments That Hit Different.
BIY Purse Lounge was created for people who want an experience that feels fresh, elevated, and personal. We wanted to move beyond basic activities and create a space where guests can relax, express themselves, celebrate, take photos, laugh, create, and walk away with something they are proud to carry.
Every detail is designed to feel intentional — from the bag selection and customization bar to the reveal moment and photo wall. BIY is about creativity, but it is also about confidence, connection, and making something that belongs only to you.
BIY Purse Lounge was built on something personal. My mother loved purses — not for vanity, but for what they gave her. The right bag made her feel like herself. Like she could walk into any room and belong there. That feeling is real. And for most women, luxury pricing puts it out of reach. BIY exists to close that gap. Every detail — from bag selection to the final reveal — is designed to feel intentional, elevated, and deeply personal. Because we believe that feeling shouldn't cost $800. It should be something you build with your own hands. Every purse created at BIY carries a piece of that story. What we carry can hold more than essentials — it can hold confidence, creativity, and the people who shaped us.
Why We’re Different
Not Just a Purse. A Whole Experience.
Luxury Lounge Feel
A stylish, elevated atmosphere designed for grown-up creativity, celebrations, and unforgettable moments.
Premium Bag Customization
Guests personalize their purses using colors, charms, accents, and creative design options.
Signature BIY Moments
From the Bag Reveal to naming your bag, every part of the experience is designed to feel special.
Photo-Worthy Memories
BIY is built for content, connection, and celebration — because the reveal deserves a moment.
Who It’s For
Perfect for Celebrations, Self-Care, and Creative Nights Out.
BIY Purse Lounge is perfect for birthday parties, girls’ nights, date nights, mommy-and-me sessions, private events, team-building experiences, kids’ parties, student nights, and anyone who wants to try something stylish and different.
Whether you come alone, with your besties, with your child, or with your whole crew, the goal is simple: create something beautiful, have fun doing it, and leave saying, “I bagged it myself.”